Hello and welcome to the corporate blog of Galt Networks Inc. In business since February 2003, Galt Networks is a Canadian corporation primarily involved in the areas of performance based internet advertising and rich media web applications. We also actively consult on Internet Strategy, Performance Marketing, and New Venture Creation.
Postscript - Dethroning Youtube - March 6th, 2007
Since we’re no longer bullish on the video hosting space per se, thought it would be nice to mention in passing that Youtube is being out Youtube’d by our good friend, crafty Bud Greenspan (long ousted CEO of Myspace parent Intermix Online) over at Livevideo.com. Bud seems to understand enough about teens and twentysomethings to out hustle Google in the video hosting space and I think he will succeed here given some of the tactics he’s employed thus far to gather traction for Livevideo.
Protected: Windowdressers - March 6th, 2007
Dethroning Youtube - September 22nd, 2006
Besting the 800 lb gorilla of the new media space–Pipedream or something palpable with a little dose of the right strategy? We tend to side with the latter. Youtube, the current darling of the user-generated web, has grown so dramatically over the past year due in large part to:
As they say, first you get the money (Sequoia’s injection of oodles of capital to sustain the $1mm+/mo burn rate of bandwidth and servers), then you get the power (the eyeballs necessary to make you the fastest growing site on the net over the past year and the ability to launch the hopes and dreams of the next joe looking for their 15 minutes of fame online), and then you get the women (the list of media and web powerhouses willing to cough up the purported $1.5 billion to have a piece of you). Of course, it’s all nice and dandy, but Youtube really made it because their financiers afforded them the ability to offer their endusers a great, fast loading viewing experience as they scaled.
Strategically, Youtube doesn’t have a semblance of understanding on appealing to their core audience, the Myspace demographic, who compose 70-80% of their overall traffic base. Besting a triumvirate of Stanford geeks who know nothing about the landscape of web marketing and advertising is not hard so long as you have Mr. moneybags willing to let you dive into their coffers for a few million dineros while you’re scaling things out. We saw something similar when the much more seasoned and web savvy team at Myspace (previously the guys who ran the barrel of fun that was Intermix Media) trounced Friendster a few years back in the social networking space even though Friendster was launched well over 12-18 months prior to Myspace. Youtube can be beat, as much as others may find this implausible — all it takes is finding a model which allows for the hockey stick growth to more closely inch towards a 90 degree (or one which outstrips Youtube’s current rate of traffic growth). In closing, if there’s anyone out there who’d love to take Youtube on, and win, you know how to get in touch with us.
Galt honoured as one of Canada’s emerging growth companies - September 18th, 2006
Galt Networks is proud to announce that it has been honoured as one of Canada’s emerging growth companies in the seventh annual PROFIT HOT 50 ranking released today by PROFIT Magazine. The PROFIT HOT 50 is the definitive ranking of Canada’s emerging growth companies. Published in the September issue of PROFIT and online at PROFITguide.com, the PROFIT HOT 50 ranks young firms by two-year revenue growth.
Galt placed 7th overall in this year’s rankings, due in large part to strong growth from its core traffic monetization and performance advertising related activities. Going forward, Galt expects the growth to continue as it readies the release of several innovative ad monetization platforms and socially collaborative ventures targeted at the local search, rich media and teen/tweener networking markets.
Out with the old - September 15th, 2006
Like many of our peers, we’ve broken tradition with the outdated method of corporate communication ala the cookie-cutter marketing heavy, gloss embossed template look for a much more subdued and honest approach. Fresh, clean, and oh so chic, we feel our new look allows us to more intimately communicate with our clients and customers while giving us a better platform with which to update you on the latest changes afoot at Galt. We do hope you enjoy the makeover.